Where is advertising going? The point of ads are to convince audiences to do an action. Whether it be buy a product, drink responsibly, or vote. One of the earliest forms of negative political advertising included John Quincy Adams supporters handing out pamphlets claiming his opponent’s, Andrew Jackson’s, mother was a prostitute and his wife was an adulteress. Politically, not much has changed. Advertising, however, has grown with the world. With the dawn of mass production and mass consumerism came the need to spread the identity of products for the people.
Several different methods sprouted in the 21st centuries: sex appeal, PSA’s, product placement. First and foremost was the need to make potential customers feel they not only wanted but needed a product. This could be spun in several angles, including needing to vote for one candidate over another or the need to feel attractive. The effect of sex or shock was found to be immediate and memorable. Over time, though, both feminists and masculists began to complain about the overt sexuality in advertising. In response, some advertisers revealed the heavy amount of editing and processing all these beautiful models go through before being published. None of them look that perfect in real life.
Other advertisements rely on humor or bringing the audience into the little world the ad creates through contests or activities. Recently, ads have expanded from products and politics to include religion. From Christianity to Scientology, religions, really religious leaders, are using media to expand their message and promote their dating sites.
Ads have most recently moved online. With billions of videos being watched everyday it is hard not jump on board. Advertisers are teaming up with websites like Youtube to display fifteen to thirty second commercials before the video begins. Owners of the video share in the profits for every video view. Many Youtube users have started careers in making these advertised videos such as PewDiePie or Roosterteeth.
Big budget companies are starting to make their move into the Internet as well. DreamWorks Animation bought Youtube channel AwesomenessTV just last April. They upload several videos a day which receive tens of thousands of views, all come with commercials. More recently, they attempted to produce 3 more episodes of Breaking Bad to be released in six minute segments online. People could watch the series in a pay-per-view format with advertising. The proposal has since been dropped but this may be a future in advertising. A future where extra content from TV shows is released online with advertisement. Essentially, Youtube advertising could migrate into the TV world and perhaps eventually into the movie world.